Penetration of freeview in nz

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Saturday, December 1, 2018
RSS, E-mail or Twitter. New Zealand - Freeview powers past the , mark Oct 6, — Freeview continues its strong growth as the ever expanding channel and HD line-up attracts more New Zealanders. At the end of September , receivers had been sold, with an additional 37, receivers added in the July to September quarter. New Zealand - Freeview On A Roll after Successful Jan 24, — Freeview take-up figures continue to climb steadily upwards, a mere eight months since the launch of free-to-air digital television and radio in New Zealand.
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New Zealand digital TV penetration now at 55%

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Digital TV News: Freeview NZ

Based on the rather iffy assumption that virtually everyone in New Zealand who has HD capability by being Freeview subscribers are actually watching HD channels most of the time, Freeview said its terrestrial service had beaten rival Sky TV in HD penetration during the last quarter of Freeview said it had record sales for that three-month period, which included the holiday sales season. There's also the convenient fact that such brand names as Sony, Panasonic and Samsung have been offering many of their HD models in the country with Freeview HD internal tuners. Freeview automatically counts owners of these sets as HD subscribers. Penetrating an estimated 22 percent of all New Zealand homes, Freeview said it now has about , satellite television homes, plus more than , HD homes. This is an increase of about 42, since the last quarter. Rival service provider Sky, says that many owners of sets equipped with Freeview HD tuners never bother to use them, rather opting to pay for Sky's HD tiers.
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Freeview, Sky Feud About HD Penetration in New Zealand

The trend has become stronger during the last two years as telecom infrastructure has improved, allowing a greater proportion of consumers to take advantage of content from w wide range of video sites, as well as catch-up services from broadcasters. The broadcasting and digital media industries are having to keep up with these changes in the market place. The introduction of the cut-price monthly subscription model, Igloo, in late increased household penetration but the real threat is that this model will cannibalise the existing user base as customers churn to cheaper monthly rates.
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